To: All Faculty & All Academic Professionals & All Civil Service Staff
           <everybody@illinois.edu> 
    From: "Robin Kaler and Tony Delio" <rkaler@uiuc.edu>

Reply-To: uiucpa@uiuc.edu
 Subject: Strategic Planning

	 
Dear Member of the Campus Community:

	Chancellor Richard Herman has asked the Office of Public Affairs 
and the Office of the Vice Chancellor for Research to build a strategic 
communications plan for the campus, as well as to identify opportunities 
for building corporate support for faculty research.  In the coming weeks, 
the Survey Research Lab and the Hill and Knowlton firm will conduct 
interviews and distribute surveys among members of the campus to gather 
data that will help serve as the foundation for both of these projects.  
Additionally, the U of I Foundation and the University administration are 
working with the Lipman Hearne firm to create a communications strategy 
for an upcoming University capital campaign and a broader University 
marketing initiative.
	While these efforts are being coordinated and whenever possible 
resources are being shared, some amount of overlap and redundancy will be 
unavoidable.  In the coming weeks, you could be approached (more than 
once) for your input and ideas by one or more of the project 
representatives.  We thank you in advance for your patience and 
understanding, and most important, for your thoughtful responses.  They 
will allow us to better focus our efforts as we build a marketing-
communications program that provides support for your important work.

Best wishes,

Robin Kaler
Interim Associate Chancellor for Public Affairs
	
Tony Delio				
Director of Business Development 
Office of the Vice Chancellor for Research
	                              
This mailing approved by:
The Office of the Chancellor

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