To: All Faculty & All Academic Professionals & All Civil Service Staff
           <everybody@illinois.edu> 
    From: "Chancellor Richard Herman" <chancellor@uiuc.edu>

Reply-To: ssola@uiuc.edu
 Subject: Illinois Identity Standards

When the individual units that comprise the University of Illinois at 
Urbana-Champaign communicate a consistent, coordinated identity, 
collectively we amplify our reputation for excellence. 

We are stronger when we speak as one.

As you probably know, the campus has had graphic standards for several 
years, but they have been guidelines rather than actual standards. As 
competition among our peer institutions grows, it is increasingly 
important to build the Illinois name among key stakeholders. An important 
component of establishing a national name for our institution is to build 
a visual, textual and verbal identity. The new Illinois Identity Standards 
do that.

By implementing the standards, we will help key audiences recognize 
communications from our campus "at first glance." Using our identity 
consistently in print, electronic, and spoken communications at all levels 
of the campus will allow us to cut through the communication clutter and 
connect with constituents.

Today (Jan. 2, 2007), we will begin phase-in of the new identity 
standards. 

*Web pages and other electronic products developed after Jan. 2, 2007 need 
to comply with these standards. 
*Existing Web pages and electronic products need to comply by June 1, 
2007. 
*Print products developed after Jan. 2, 2007, need to comply with these 
standards. 
*Existing print communications need to comply by Jan. 2, 2009. 
*Print products currently in development, but scheduled to be printed by 
March 31, 2007, will have a grace period until that date. 
*Products currently in development that are printed after that date need 
to comply with these standards. 

A Chancellor's Review Committee with representatives from across campus 
will be appointed to monitor adherence to the new standards. The committee 
will gather feedback from units and will send official notice regarding 
non-compliant sites and materials. Units with materials and sites found to 
demonstrate proper adherence to the standards will receive campus-level 
recognition.

The full details of the identity standards can be found on the Public 
Affairs Web site: http://www.uiuc.edu/goto/idstandards.  A brief 
description of the standards is below. 

Beginning this week and running through early February, Public Affairs 
will offer workshops to provide more information and answer questions 
about the standards and how to use them. This week, workshops are 
scheduled for Wednesday, Jan. 3, and Thursday, Jan. 4, both from 2:00 p.m. 
to 3:00 p.m. in Room 514 Illini Union Bookstore. A full listing of 
workshops can be found on the Communicators Calendar: 
http://webtools.uiuc.edu/calendar/Calendar?calId=382. 

Thank you in advance for your adherence to the standards. This is one way 
we can ensure that our key stakeholders better understand the depth and 
breadth of impact we have on our community, our state, the nation and the 
world. 

Sincerely,
Richard Herman					Linda Katehi
Chancellor					Provost	This mailing approved by:
The Office of the Chancellor

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