To: All Faculty & All Academic Professionals & All Civil Service Staff &
           All Undergrad Students & All Grad Students <everybody@illinois.edu> 
    From: "Chancellor Richard Herman" <chancellor@illinois.edu>

Reply-To: chancellor@illinois.edu
 Subject: MASSMAIL - illinois.edu e-mail addresses enabled

As we work to build the Illinois brand, one of the biggest challenges we 
face is the continued use of *uiuc* in e-mail addresses and Web site URLs. 
As long as we continue to use this terminology, we lose the impact of 
consistently representing ourselves as Illinois.  

As of May 13, 2008, faculty, staff and students at the Urbana campus are 
able to use NetID@illinois.edu e-mail addresses. E-mail sent to users' 
current addresses at @uiuc.edu will be forwarded automatically to their 
new @illinois.edu addresses. You are encouraged to adopt the new address 
and use it on printed materials, in e-mail signatures, in electronic 
mailing list subscriptions and anywhere else your e-mail address is used.

The use of *uiuc* came about because we were an Internet pioneer. At the 
time, the marketing value of a meaningful domain name was not considered. 
But today, with the widespread use of the Internet, we must use our Web 
address to its full potential, and that includes its use as a branding 
tool.

While this may seem a minor change, Web and e-mail addresses are the 
vehicles through which many audiences recognize the University. 
Additionally, the continued use of *uiuc* has caused division in how 
faculty, staff and students refer to the campus. You are this 
institution's ambassadors to the world. The more consistently we present 
ourselves as *Illinois,* the better we communicate the comprehensive 
excellence of the University and build our reputation as one of the 
world's preeminent research institutions.

For an update on the Illinois Domain Project as well as information 
specific to the e-mail transition, visit 
www.uiuc.edu/goto/illinoisdomainproject


This mailing approved by:
The Office of the Chancellor

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