To: All Faculty & All Academic Professionals & All Civil Service Staff
           <everybody@illinois.edu> 
    From: "Illinois Chancellor Herman and Provost Katehi" <chancellor@illinois.edu>

Reply-To: publicaffairs@illinois.edu
 Subject: MASSMAIL - New Campus Unit Logo Standards

We are stronger when we speak as one.

When the diverse individual parts of our great institution associate their 
unique strengths with those of their peers through a consistent, 
coordinated use of the University's identity, together we increase our 
reputation for excellence and protect the integrity of our academics, 
research, and public engagement missions. 

We have made significant progress toward this goal with the implementation 
of Illinois Identity Standards for Web and print materials, and we now ask 
you to build upon those successes and implement a branding up strategy. 
Branding up means that campus units use the campus logos and refer to 
themselves in text instead of expending resources developing and 
maintaining their own logos and brands. 

In sum, we are asking that all campus units:

- Phase out the use of campus unit logos
- Use the campus logos
- Refer to themselves with text
- Continue to use a comprehensive visual identity that incorporates the 
campus logos

The only exceptions are campus units that are identified as sub-brands, 
independent brands, consortia, and external partnerships. These are 
described and listed in the brand architecture outlined at 
http://www.illinois.edu/goto/brandarc 

An overview of the campus branding strategy and rationale, with links to 
detailed guidelines, is at http://www.illinois.edu/goto/overview. A series 
of workshops about campus branding and the new standards has been 
scheduled over the next several weeks. To view available times and 
register, visit http://www.illinois.edu/goto/iisworkshops 

We thank you for your commitment to this important initiative. We have 
asked Public Affairs to continue to manage the branding effort. Questions 
and comments should be directed to Robin Kaler, Associate Chancellor for 
Public Affairs at publicaffairs@illinois.edu.   

Richard Herman, Chancellor
Linda Katehi, Provost
This mailing approved by:
The Office of the Chancellor

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