Dear campus community,

Today we take an important step in our long-term project to unify and strengthen marketing efforts for the University of Illinois at Urbana-Champaign. I am delighted to announce that we are returning to the “Block I” as our single logo for the university. We believe this logo will strengthen and unify the Illinois brand by presenting a refreshed, modern version of the historic Block I. You can review the new logo, rules for use, an FAQ, timeline and deliverables at

Rolling out this new visual identity is foundational work to prepare for the campaign launch this fall, so we have an ambitious plan. 

  • Today: New university logo available for use
  • October 1: Unit wordmark updates begin
  • October 12: Deadline for logo replacement on new and digital materials

This project is one of my priorities, and I’d like to ask your support in embracing these new standards, not just in practice, but in spirit. Ultimately, this is just the first step in our effort to harness the strength of the Illinois brand, work that will have tangible implications for our fundraising efforts, faculty and student recruitment, corporate support, research funding, and our overall reputation. 

Members of the Marketing Advisory Council are available to support and advise on this effort and to present to your teams, upon request. If you have questions about the project, please contact Doug Burgett ( the chair of the Marketing Advisory Council.


Robert J. Jones

This mailing approved by:
Office of the Chancellor

sent to:
Academic Professionals, Civil Service & Faculty
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