Dear campus community,

As part of our ongoing efforts to unify and strengthen our marketing efforts at the University of Illinois at Urbana-Champaign, today marks the beginning of the process of updating our identity marks for colleges and units. This next step in the one logo project will ensure that the university is sharing a strategic and consistent identity for all units across campus.

By January 1, I am asking all colleges, units and departments to update their identity marks to align with the new Illinois brand standards, the identity system produced and managed by Public Affairs in collaboration with the Marketing Advisory Council. In an effort to save on resources, colleges and units may use existing materials until they run out. To explain this process and assist colleges and units, several resources have been created and are available at

I’d like to ask for your support in embracing these new standards in practice and in spirit. Public Affairs and the Marketing Advisory Council have been working hard to ensure this is an easy transition. If you have questions or feedback about the Unit Wordmark process, please submit a question to the Brand FAQ, email or reach out to your Chief Communications Officer.


Robert J. Jones

This mailing approved by:
Office of the Chancellor

sent to:
Academic Professionals, Civil Service & Faculty
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