Dear Colleagues,

I am delighted to announce that Eric Minor has been named the first-ever Chief Marketing Officer for the University of Illinois at Urbana-Champaign, pending approval by the Board of Trustees. This truly is a milestone in the history of the university, and we have great confidence that investing in branding and marketing will pay dividends for generations to come.

Mr. Minor was selected through a national search, utilizing a diverse search committee made up of administrators, faculty and staff. He comes to the university from The Libman Company, where he was the senior director of marketing. He has demonstrated the ability to envision, plan, execute and deliver high-quality campaigns and approaches that translate into recognizable, respected and resilient brands.

He is a steady leader with strong interpersonal communication skills across a variety of stakeholders, builds strategic partnerships across distance and reporting structures and employs tailored, fact-based solutions and communications. A collaborative colleague, Mr. Minor has a proven track record of successful engagement, relationship building, creativity and productivity. He understands the need to build an Illinois foundational brand that can then be tailored to specific units and audiences.

Mr. Minor holds a bachelor’s degree from the University of Illinois at Urbana-Champaign in electrical engineering and master’s in business administration from the University of Chicago. We’re excited to welcome him home in this new role.

To successfully build the Illinois brand Mr. Minor will need the help of each of us, and I thank you in advance for supporting our effort to strategically invest in our story of excellence.

Best regards,

Robert J. Jones

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